The word advertising is a loan word, its etymology from Latin advertere, meaning arouse the public attention to something, after the evolution of advertising (Advertise) in English, contains a notice, induction, disclosure means. Until the 17th century, the early 18th century, Britain began to large-scale commercial activities, widespread use of the word advertising. Like the one at this time, Advertising does not refer to a single, but a series of Advertising campaigns, evolve by the stillness of the advertisement Advertise for Advertising campaign Advertising, this is the meaning of modern Advertising. In Chinese, advertising wide is rich, general, to namely tell. Advertising is advertising, that is, ads tell the public about something. At home and abroad for the definition of advertising is very much, is still not a unified, accepted. The association of American sales of advertising is defined as the characteristics of advertisers, in the form of a certain price for ideas, goods or services between the personal introduction and promotion. For the definition of the American association of advertising in advertising: advertising is paid mass media, the ultimate goal is to transfer information, change people's attitude toward advertising goods cause its action and make the advertisers benefit. The advertising at the university of Illinois Watson. Professor dunn in his masterpiece advertising and commercial put forward: advertising is by enterprises, non-profit organizations or advertising content has a certain relationship of people to pay, they impersonal publicity through various media, want to notice or persuade a part of the crowd. The concise British encyclopedia on the definition of advertising is: advertising is a way of passing information, the purpose is to sell goods, services, influence public opinion, gain political support, to promote a business, or cause other published readers want to reflect. Our country as the example defines advertising as: advertising is introduced to the public goods, service content and cultural programs, such as a way of publicity.

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